Event Category: Digital marketing

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Digital Workshop Conferencee 2018

Day - 01
12 02 19

Registration

8:50am - 9:50am
Digital Workshop Conferencee 2018
Digital Workshop Conferencee 2018
Digital Workshop Conferencee 2018
Day - 01
12 02 19

Digital Marketing Theory

2:30am - 3:30am
Day - 01
12 02 19

Mass Marketing

3:30am - 4:30am
Day - 01
12 02 19

Digital Marketing Theory

9:00am - 10:30am
Day - 01
12 02 19

Introduction Business

1:00am - 2:30am
Day - 02
12 03 19

Marketing Strategy

11:00am - 12:00am
Day - 02
12 03 19

Digital Marketing Theory

12:30am - 1:30am

Transitions matter: The theory, research and practice of transitions in medical education

Transitions matter. They provide opportunities for intense learning but are also challenging. Drawing on the literature and her team-based research on medical education transitions, Charlotte will talk about: (i) What transitions are; (ii) How transitions can be researched; and (iii) How medical students and trainees can be helped to navigate transitions.

Professor Charlotte Rees
Head of School of Health Sciences
University of Newcastle
NSW, Australia

Building high performance healthcare teams – culture, relationships and translational simulation

Improving teamwork and shaping culture in healthcare is easy to say, but hard to do.
Team training, catchy communication acronyms, and off-site team building might not realise the promise of high performing teams in the complex environment of 21st century healthcare.
Maybe simulation offers more than we think – if used with agility – to explore work environments and the people in them, to test better systems or practices, and to embed ‘best practice’ once we know what that is.
And maybe simulation can actually shape culture, and help high performing healthcare teams get better, together.

Professor Victoria Brazil
Professor of Emergency Medicine and Director of Simulation
Gold Coast Health Service, Queensland, Australia

The importance of generalist skills for multimorbidity patient care

The proportion of patients with two or more medical conditions continues to increase. The majority of over 75s now have 3 or more conditions and almost one in five 40-69 year olds have at least 2 conditions. This trend remains a challenge to the entire medical profession. Whilst greater specialisation, particularly in secondary care, has improved clinical outcomes for individual conditions, generalist skills are becoming increasingly important when faced with patients with multiple long-term conditions. Shifting back to maintaining and celebrating generalism in the medical workforce is critical to respond to the changing pattern to health and disease in the population.

Professor Chris Whitty
Chief Medical Officer
Department of Health and Social Care, London, UK

AoME Calman lecture and awards ceremony

In its 15th year the Academy of Medical Educators is thrilled that the Calman lecture will be delivered by the man in whose honour it is held. Sir Ken will be discussing his life and career with members of AoME’s Developing Medical Educators Group. This is sure to be a fascinating, edifying and thought provoking discussion. Sir Ken’s insistence on the need for structure and recognition in medical education led directly to the founding of the Academy and the development of the Professional Standards for Medical Educators.

Professor Sir Kenneth Calman
KCB DL FRCP FRCS FRSE FRCGP HonFAcadMEd

Co-chairs: Dr Jamie Fisher and Dr Lewis Hendon-John

Awards presented by Dr Jamie Read